Telegraph Company Announcement – Subscription Numbers, February 20, 2020

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers. 

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023. 

Last month we announced that we would be transparent with our core subscriber numbers which are omni-channel.  We will also share both volumes and average revenue per subscription.

In January 2020, we had:

• 426,468 subscriptions across print and digital, which represents 3,157 net new subscriptions this month. 

• Digital =218,688, Print = 207,780

• ARPS (blended average revenue per subscription) of £193.7. 

• We have

   

  5,98M registrants.

Key highlights:

• New subscriptions in January were particularly driven by interest in our coverage of the Royal family. There was also strong engagement with our coverage of England’s Test cricket series in South Africa, and our ever popular weekly Marriage Diaries series.

• We are seeing improved engagement with, and retention from, our new subscribers. We continue to undertake

   

  some experimentation with different approaches as we hone our retention and acquisition efforts.

• We are seeing strong growth in sign-ups for our newsletters. Front Page, our flagship morning and evening news briefing, is now delivered to 375,000 people twice a day.

• We are also seeing strong growth in video. The fiscal month of January was the first time we had more than one million hours of video watched on our YouTube player, while adding 70,000 YouTube video subscribers.

Weekly average number of active subscriptions across the prior calendar month.

This is for the 4 weeks of January, up until and including the 26th of January.   

The next audit by PWC will take place in March 2020.