Telegraph Media Group Subscription Numbers – June 18, 2020

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In May 2020, The Telegraph had:

• 493,788 subscriptions across print and digital, with 32,670 of net new subscriptions this month.

• Digital =  286,562  , Print =  207,226

• ARPS (blended average revenue per subscription) of £198.63

• We have 6,610,445 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of May covering 27th April to 24th May.

Key highlights included:

• Reporting of the Covid-19 pandemic continued to drive both subscription growth and engagement from exclusive stories and breaking news, to advice pieces and feature initiatives.  There was high reader engagement with a collection of articles focused on ‘Life after lockdown’, which included the latest details of the new social distancing rules and analysis and commentary across a broad range of topics from property to health and fitness.

• More than 40,000 people now receive the Global Health bulletin newsletter seven days a week, providing the latest coronavirus news and advice into their inboxes.

• A new Travel liveblog offering the internet’s best, most up-to-the-minute news and advice seven days a week was launched in May, reflecting the high level of engaged readership with travel content.