Telegraph Media Group Subscription Numbers – August 20, 2020

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In July 2020, The Telegraph had:

• 505,023 subscriptions across print and digital, with 4,076 of net new subscriptions this month.

• Digital = 302,168 , Print =  202,856

• ARPS (blended average revenue per subscription) of £197.65

• We have 6,733,150 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of July covering 29th June to 26th July.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC.  The last audit took place for the period ending June 2020. The next audit will take place for the period ending September 2020.

Key highlights included:

• Reporting of the Covid-19 pandemic continued to drive high levels of subscriber engagement.  Readers remain highly interested in the latest news, information, and hard-hitting comment and analysis.  Interest this month focused on topics including lockdown at local, national and international level, education including the new school guidelines, and Super Saturday, which included the publication of a special Features section with tips and advice on how to make the most of the easing of some lockdown restrictions.

• Other news coverage generating new subscriptions and high levels of reader engagement this month including politics & the economy, with comprehensive coverage of the Summer Statement, Royal coverage and extracts from Bryony Gordon’s book.