Telegraph Media Group Subscription Numbers – October 15, 2020

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In September 2020, The Telegraph had:

• 524,412 subscriptions across print and digital, with 12,914 of net new subscriptions this month.

• Digital = 323,917, Print =  200,495

• ARPS (blended average revenue per subscription) of £196.11

• We have 6,759,908 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 5 weeks of September covering 24th August to 27th September.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC. The last audit took place for the period ending September 2020. The next audit will take place for the period ending December 2020. 

Key highlights included:

• Coronavirus and Brexit were the topics dominating subscriber engagement in September.   Live coverage of the second shutdown and the Chancellor’s speech, along with the comment and analysis pieces surrounding these key stories all drove significant subscriber numbers this month.

• There were agenda setting op-eds from the Prime Minister, Sir Keir Starmer and the Archbishop of Canterbury, along with lots of reader engagement with the views of our columnists.

• Telegraph Travel launched its Test4Travel campaign in September, which called on the Government to roll out affordable Covid-19 tests on arrivals at all UK airports and ports, by Christmas.

• The Telegraph’s latest WhatsApp group focused on the U.S. election was launched. The politics focused channel provides users with the latest news, analysis and views on the 2020 election straight to their phones.