Telegraph Media Group Subscription Numbers – January, 21, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In December 2020, The Telegraph had:

• 561,816 subscriptions across print and digital, with 15,155 net new subscriptions this month.

• Digital = 365,743 , Print =  196,073

• ARPS (blended average revenue per subscription) of £193.33

• We have 6,614,228 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 6 weeks of December covering 23rd November to the 3rd January.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC.  The last audit took place for the period ending December 2020. The next audit will take place for the period ending March 2021.

Key highlights included:

• This month coverage of the pandemic including news of the vaccine rollout, the discovery of a new variant of Covid-19 and announcements around the new tier system ahead of Christmas drove high subscriber engagement.

• There was lots of reader interest in Brexit coverage via the live politics blog, commentary and negotiations.

• The Telegraph’s Christmas Charity Appeal held its annual phone-in day in December and raised £124k towards the appeal.