Telegraph Media Group Subscription Numbers – February 11, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In January 2021, The Telegraph had:

• 578,051 subscriptions across print and digital, with 16,206 net new subscriptions this month

• Digital = 383,963 Print =  194,088

• ARPS (blended average revenue per subscription) of £191.73

• We have 6,367,698 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of January covering 4th January to the 31st January.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC. The last audit took place for the period ending December 2020. The next audit will take place for the period ending March 2021.

Key highlights included:

• This month coverage of the pandemic including the EU vs AstraZeneca vaccinations row and news that over-70s would start receiving coronavirus vaccine invitations drove high subscriber engagement.

• There was lots of reader interest in the coverage of the Biden inauguration via the US politics liveblog.

• The Telegraph launched two campaigns in January: Mental Health Emergency, a campaign to shine a light on the impact of lockdown on the nation’s minds, and Stamp out the Duty in support of homeowners set to be caught out by the rise in stamp duty.