Telegraph Media Group Subscription Numbers – March 18, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In February 2021, The Telegraph had:

• 594,324 subscriptions across print and digital, with 16,231 net new subscriptions this month

• Digital = 401,938 Print = 192,386

• ARPS (blended average revenue per subscription): £190.59

• Total registrants: 6,115,692

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of February from the 1st February until the 28th February.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC.  The last audit took place for the period ending December 2020. The next audit will take place for the period ending March 2021

Key highlights included:

• The government announcement around the intended roadmap out of lockdown saw the second highest ever day for subscriber visits.  There was also high reader interest in a range of topics connected to this announcement from education, to travel and other proposed changes to the lockdown rules.

• Other Covid-19 coverage this month that saw high subscriber engagement included the EU vaccine row and an interview with Health Secretary Matt Hancock.

• Six Nations Championship coverage kicked off this month with a dedicated 12 page print supplement.