Telegraph Media Group Subscription Numbers – May 20, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In April 2021, The Telegraph had:

• 617,396 subscriptions across print and digital, with 13,925 net new subscriptions this month

• Digital = 428,649 Print = 188,747

• ARPS (blended average revenue per subscription): £188.01

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of April from the 5th April until the 2nd May.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC. The last audit took place for the period ending March 2021. The next audit will take place for the period ending June 2021.

Key highlights included:

• The new Telegraph app, combining the daily edition of The Telegraph newspaper with 24-hour news, comment, analysis, and features was launched in April.

• Royal coverage and commemorative royal supplements generated a lot of reader interest and saw the highest Saturday newspaper sales in over a year during this month, along with the Telegraph app receiving a record number of visitors.

• Coverage of the pandemic this month, including an interview with the family of a blood clot victim, the first such interview anywhere, saw high subscriber engagement.