Telegraph Media Group Subscription Numbers – November 18, 2021

18 November 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In October 2021, The Telegraph had:

  • 684,598 subscriptions across print and digital, with 8,927 net new subscriptions this month

  • Digital = 505,676 Print = 178,922

  • ARPS (blended average revenue per subscription): £177.86

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of October from the 4th of October until the 31st of October. The last audit took place for the period ending September 2021. The next audit will take place for the period ending December 2021.

Key highlights include:

  • Coverage of the Conservative Party Conference, the ongoing energy crisis and The Budget were popular with subscribers this month.

  • Two award-winning Telegraph podcasts returned in October; Bed of Lies which investigates the contaminated blood scandal of the 70s and 80s and Bryony Gordon’s Mad World which had a focus on addiction.

  • The Telegraph’s Women Mean Business event took place with an impressive range of workshops and high profile speakers, including Dame Kate Bingham and former Australian Prime Minister Julia Gillard.


For more information, please contact:

Telegraph Media Group

Media Enquiries