Telegraph Media Group Reaches Milestone of 720,000 Subscriptions

Today Telegraph Media Group (TMG) has surpassed the milestone of reaching 720,000* subscriptions; one of its key strategic goals for 2021.    

In 2018 TMG announced it was transforming its business to be subscription led, and set the strategic goal of reaching 1 million subscriptions by 2023. 

TMG is transparent with it’s core monthly subscription volumes, publishing them on a  monthly basis since January 2020. The subscriptions and average revenue per subscription (ARPS) are independently verified each quarter by PwC, with full methodology also shared on a quarterly basis, which sets out clear criteria for the definition of a subscription. TMG continues to stand apart from many others in the industry in allowing our numbers, both volume and price, to be independently verified and publicly disclosed.  

Nick Hugh, Chief Executive, TMG said:

“Reaching 720,000 subscriptions was a key ambition for 2021 and a testament to the excellent work of everyone at the Telegraph. I am delighted that we are making excellent progress towards our goal of 1 million subscriptions.

“We have a successful subscription business which has been transformed, moving to a paywall format and creating a much deeper connection with our active subscribers. Subscription figures are the key measure of our success, and across an industry which lacks subscription standardisation and transparency, TMG has led the way ensuring full transparency with independent, consistent monthly subscription reporting.”

Ends

*TMG’s quarterly verified figures are published a month in arrears – December subscription figures will be published in January 2021. TMG’s latest figures for November 2021 saw 694,674 subscriptions across print and digital.