TMG Subscription Numbers – February 17, 2022

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscription numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscriptions to the Telegraph by 2023.

We are transparent with our core monthly subscription numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In January 2022, The Telegraph had:

• 737,839 subscriptions across print and digital, with 17,690 net new subscriptions this month

• Digital = 564,413 Print = 173,426

• ARPS (blended average revenue per subscription): £173.55

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of January from the 3rd of January until the 30th of January. The Subscriptions and ARPS (annual net revenue per subscription) totals are independently verified by PwC. The last audit took place for the period ending December 2021. The next audit will take place for the March financial month period ending 3rd April 2022.

Key highlights included:

• Coverage of the pandemic continued to see high subscriber engagement this month, including the news of changes to testing rules and the announcement that Plan B restrictions were to end.

• The Telegraph’s exclusive reports of two parties held in 2021 at Number 10 Downing Street and other politics coverage including news, analysis and comment also led engagement this month.

• Other topics popular with readers this month included royal coverage, news of the threat of invasion in Ukraine and coverage of the Australian Open.