TMG Subscription Numbers – April 21, 2022

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscription numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscriptions to the Telegraph by 2023.

We are transparent with our core monthly subscription numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In March 2022, The Telegraph had:

• 746,862 subscriptions across print and digital, with 5,827 net new subscriptions this month

• Digital = 577,728 Print = 169,134

• ARPS (blended average revenue per subscripti

  on): £171.62

Weekly average number of active subscriptions across the prior financial month. This is for the 5 weeks of March from February 28 until April 3. The Subscriptions and ARPS (annual net revenue per subscription) totals are independently verified by PwC. The last verification took place for the period ending April 3 2022. The next verification will take place for the period ending June 2022.

Key highlights included:

• There has been unprecedented subscriber engagement with coverage of the conflict in Ukraine. This has included authoritative eyewitness reporting from our correspondents and photographers in Ukraine and the wider region. A new daily newsletter Dispatches from Ukraine and podcast Ukraine: The Latest were launched, featuring analysis and insight from our journalists.

• The Telegraph won Sports Newspaper of the Year for the third consecutive year at the British Sports Journalism Awards, along with a number of other accolades for the team.

• Telegraph Women’s Sport marked three years since its inception with a new campaign: Close the Gap calling for fair prize money across women’s sport which is backed by a host of high profile sports figures.