TMG Subscription Numbers – August 18, 2022

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscription numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscriptions to the Telegraph by 2023.

We are transparent with our core monthly subscription numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In July 2022, The Telegraph had:

• 737,251 subscriptions across print and digital, with -2,675 net new subscriptions this month

• Digital = 577,887 Print = 159,363

• ARPS (blended average revenue per subscription): £171.32

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of July from the 4th July until the 31st of July.   The Subscriptions and ARPS (annual net revenue per subscription) totals are independently verified by PwC. The last verification took place for the period ending June 2022. The next verification will take place for the period ending September 2022.

Key highlights included:

• Events in Westminster and the Conservative leadership campaign attracted high engagement from our subscribers.  All the leadership candidates revealed what they would bring to the role in exclusive Telegraph columns and interviews.

• Other topics seeing high subscriber engagement included the heatwave, war in Ukraine, Women’s Euros and Wimbledon.

• A new investigative podcast series, Call Bethel, was launched.