TMG Subscription Numbers – September 15, 2022

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscription numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscriptions to the Telegraph by 2023.

We are transparent with our core monthly subscription numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In August 2022, The Telegraph had:

• 738,344 subscriptions across print and digital, with 1,093 net new subscriptions this month

• Digital = 581,198 Print = 157,146

• ARPS (blended average revenue per subscription): £171.58

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of August from the 1st August until the 28th of August. The Subscriptions and ARPS (annual net revenue per subscription) totals are independently verified by PwC. The last verification took place for the period ending June 2022. The next verification will take place for the period ending September 2022.

Key highlights included:

• The Conservative leadership campaign continued to see high levels of subscriber engagement, including the live coverage of the hustings in Cheltenham hosted by The Telegraph.

• Other topics seeing high reader interest this month included coverage of the Women’s Euro final and analysis and features in the aftermath of England’s historic victory and travel and lifestyle features.