TMG Subscription Numbers – July 20, 2023

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscription numbers.

TMG continues to go from strength to strength, with quality journalism as the foundation to achieve 1 million subscriptions by the end of 2023. 

We disclose both volumes and average revenue per subscription as below, and remain unique in the market for doing so, with third party independent verification. We share these figures on a quarterly basis in line with the verification cycle.

In March 2023, TMG acquired Chelsea Magazine Company (CMC), an independent publisher of lifestyle content. CMC offers a portfolio of specialist consumer brands including; The English Home, The English Garden, Artists & Illustrators, Classic Boat and Britain. 

TMG did not publish their Q1 subscription figures in April, as CMC subscription numbers needed to be independently verified by PwC and incorporated into TMG’s subscription total. 

For Q2 2023 and beyond TMG subscription figures incorporate three categories: 

1. Telegraph Print

2. Telegraph Digital

3. Other - comprised of Telegraph Wine Cellar, Telegraph Puzzles and Chelsea Magazine Company subscriptions. 

In June 2023, Telegraph Media Group had:

• 974,709 subscriptions

• Print = 129,116 Digital = 637,717 Other = 207,876

• ARPS (blended average revenue per subscription): £150.17

Weekly average number of active subscriptions across the prior financial month. This is for the 5 weeks of June from the 29th May until the 2nd of July. 

The next verification will take place for the period ending September 2023.

Key highlights for H1 included:

• The Lockdown Files dominated headlines - both in the UK and internationally, with high public interest in the story and strong engagement from our subscribers. 

• Rewriting Roald Dahl was followed up across the world and is one of our most-subscribed for articles of the year so far

• The Coronation of King Charles III led subscriber engagement across a wide range of editorial initiatives including features, supplements, live coverage, puzzles and podcasts involving a number of our senior journalists and expert commentators.

• Coverage of the Ashes Series had strong subscriber engagement across print and digital, as well as the Series 2 launch of The Vaughany and Tuffers Cricket Club Podcast.

• The Telegraph launched a new word game called Panagram –  adding to its portfolio of brilliant daily brain-teasers. Telegraph Puzzles grew 140% in H1. 

• Our Ukraine: The Latest Podcast listens continue to increase, growing by 86.5% on podcast platforms since the beginning of the year.