Telegraph Media Group Subscription Numbers – July 16, 2020

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In June 2020, The Telegraph had:

• 500,923 subscriptions across print and digital, with 7,107 of net new subscriptions this month.

• Digital = 296,783, Print =  204,140

• ARPS (blended average revenue per subscription) of £198.18

• We have 6,673,092 registrants.

Weekly average number of active subscriptions across the prior financial month. This is for the 5 weeks of June covering 25th May to 28th June. 

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC.  The last audit took place for the period ending June 2020. The next audit will take place for the period ending September 2020.  

Key highlights included:

• Reporting of the Covid-19 pandemic via the live blog and agenda setting exclusive stories like the ‘one metre plus’ rule continued to dominate both subscription growth and engagement this month. From education, to travel, and the effect on the economy, readers were engaged with a broad range of coronavirus  focused stories and topics.  

• The award-winning dedicated Sport print section returned this month ahead of the restart of the Premier League.  A new daily sports newsletter was also launched. New refreshed Weekend & Travel print supplements were also unveiled in June.

• The Telegraph hosted a two-day digital festival Stella Live Online on Friday 26 and Saturday 27 June, bringing to life the best of Stella’s journalism. The event was popular with readers, almost reaching capacity in less than 48 hours after tickets went on sale. Following on from last year’s inaugural Stella Live, this was the first Telegraph event to launch as a purely digital experience.

• A  new weekly travel podcast, Postcards hosted by Greg Dickinson and a weekly podcast Planet Normal with Allison Pearson and Liam Halligan were launched.