Telegraph Media Group Subscription Numbers – April 22, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In March 2021, The Telegraph had:

• 603,468 subscriptions across print and digital, with 9,099 net new subscriptions this month

• Digital = 413,187 Print = 190,281

• ARPS (blended average revenue per subscription): £188.80

Weekly average number of active subscriptions across the prior financial month. This is for the 5 weeks of March from the 1st March until the 4th April.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC. The last audit took place for the period ending March 2021. The next audit will take place for the period ending June 2021.

Key highlights included:

• Coverage of the pandemic and the one year anniversary of lockdown, along with the budget and Royal coverage were amongst the topics seeing high levels of subscriber engagement this month.

• The first Breaking News Alert newsletter was launched in March

• The Telegraph won 4 Awards at the British Sports Journalism Awards 2020, along with an array of silver and bronze accolades.  For the second consecutive year, The Telegraph was named Sports Newspaper of the Year.