Telegraph Media Group Subscription Numbers – June 17, 2021

Telegraph Media Group (TMG) remains focused on a subscriber-first strategy underpinned by long term investment in The Telegraph’s digital transformation: the numbers that reflect the success of our business are our subscriber numbers.

TMG’s transformation will continue into the following years and the 10-1-23 strategy remains central to our vision – namely the aim to reach 10 million registrants and 1 million subscribers to sign up to the Telegraph by 2023.

We are transparent with our core monthly subscriber numbers which are omni-channel.  We also share both volumes and average revenue per subscription, as below:

In May 2021, The Telegraph had:

• 625,756 subscriptions across print and digital, with 8,394 net new subscriptions this month

• Digital = 438,310 Print = 187,446

• ARPS (blended average revenue per subscription): £186.37

Weekly average number of active subscriptions across the prior financial month. This is for the 4 weeks of May from the 3rd May until the 30th May.

The Subscriptions and ARPS (annual net revenue per subscription) totals are independently assured by PwC. The last audit took place for the period ending March 2021. The next audit will take place for the period ending June 2021.

Key highlights included:

• Political reporting saw strong subscriber engagement this month, with readers particularly interested in coverage of the Mayoral and local elections, along with Dominic Cummings’ evidence to the select committee.

• Ongoing reporting of the Covid-19 pandemic and royal coverage also saw strong subscriber interest.